GovExec

GovExec

GovExec

Designing and scaling an event management system

Designing and scaling an event management system

Designing and scaling an event management system

A summary of how we built out an event management app for a growing media business.

A summary of how we built out an event management app for a growing media business.

A summary of how we built out an event management app for a growing media business.

Project Completed

Project Completed

Project Completed

2024

2024

2024

Project Roles

Project Roles

Project Roles

UX/UI Design, Usability Testing, Branding, Management, Information Architecture

UX/UI Design, Usability Testing, Branding, Management, Information Architecture

UX/UI Design, Usability Testing, Branding, Management, Information Architecture

99%

adoption

99%

adoption

20

new components

20

new components

10x

annual events

10x

annual events

10x

annual events

1

layout

1

layout

Background

Client

Working as the lead product designer for a news media company, I was responsible for maintaining and improving our in-house event management product. The product was primarily used to enable teams to establish and manage their online meetings and event presence. 

Following the completion of several acquisitions within a short period of time, adapting our event management product and processes to incorporate the newly acquired organizations became a critical aspect of the integration efforts.

Client

Working as the lead product designer for a news media company, I was responsible for maintaining and improving our in-house event management product. The product was primarily used to enable teams to establish and manage their online meetings and event presence. 

Following the completion of several acquisitions within a short period of time, adapting our event management product and processes to incorporate the newly acquired organizations became a critical aspect of the integration efforts.

Product Screenshots

A clipping of the audits that were completed of the existing platform.

Caption

Caption

Caption

— Problem Statement

The product users cannot fulfull diverse event requests to builld out different event types and needs to scale to support our growing business while prioritizing accessibility.

The product users cannot fulfull diverse event requests to builld out different event types and needs to scale to support our growing business while prioritizing accessibility.

Strategy

Our strategy centered on identifying potential new components needed to support the introduction of new users to the platform. Ensuring a successful roll-out was critical to establishing credibility with the newly acquired businesses. By incorporating input from these teams, we developed a comprehensive list of product requirements and features tailored to their needs

Project Objectives

In preparation for this initiative, we defined three primary objectives: 

  • Improve product efficiency while increasing product adoption

  • Strengthen and validate product credibility with newly integrated businesses

  • Evolve our product with a focus on scalability to support a fast growing events business

Our strategy centered on identifying potential new components needed to support the introduction of new users to the platform. Ensuring a successful roll-out was critical to establishing credibility with the newly acquired businesses. By incorporating input from these teams, we developed a comprehensive list of product requirements and features tailored to their needs

Project Objectives

In preparation for this initiative, we defined three primary objectives: 

  • Improve product efficiency while increasing product adoption

  • Strengthen and validate product credibility with newly integrated businesses

  • Evolve our product with a focus on scalability to support a fast growing events business

Skeleton designs for different components

Execution

Using an iterative stakeholder focused design process, we designed approximately 20 components that have been successfully deployed and integrated into the product.

This project addressed both front and back-end interfaces, with additional time dedicated to collaborating with the product engineers to ensure designs aligned with and accommodated the unique requirements of each brand.

Using an iterative stakeholder focused design process, we designed approximately 20 components that have been successfully deployed and integrated into the product.

This project addressed both front and back-end interfaces, with additional time dedicated to collaborating with the product engineers to ensure designs aligned with and accommodated the unique requirements of each brand.

Product Images

Existing color range within their accessibility and design guidelines

Updated color palette

Challenges

The biggest challenge in this initiative was the need to continuously reengage product stakeholders as we scaled to onboard multiple newly acquired businesses. Each new acquisition faced the decision to either remain with an external event management system or integrate with and contribute to the development of our internal product, requiring us to effectively demonstrate the value and advantages of our solution.

There were also scheduling and business reprioritization challenges. A few times business requirements would change that had us abandon components that were deemed out of scope. I always attempted to leverage the work we had accomplished and utilize what we had learned on the new problems or components but it was not fun with unfinished designs.

The biggest challenge in this initiative was the need to continuously reengage product stakeholders as we scaled to onboard multiple newly acquired businesses. Each new acquisition faced the decision to either remain with an external event management system or integrate with and contribute to the development of our internal product, requiring us to effectively demonstrate the value and advantages of our solution.

There were also scheduling and business reprioritization challenges. A few times business requirements would change that had us abandon components that were deemed out of scope. I always attempted to leverage the work we had accomplished and utilize what we had learned on the new problems or components but it was not fun with unfinished designs.

Final skeleton design example for data page

Results & Metrics

Our team successfully designed and scaled an event management app, growing its user base from 25 to over 300 users and increasing annual events from 24 to more than 200. Over a two-year period, the software facilitated the production of over 500 events.1

Additionally, we brought all major company events underneath a single platform, successfully integrating the various brands and businesses that had been acquired.

Our team successfully designed and scaled an event management app, growing its user base from 25 to over 300 users and increasing annual events from 24 to more than 200. Over a two-year period, the software facilitated the production of over 500 events.1

Additionally, we brought all major company events underneath a single platform, successfully integrating the various brands and businesses that had been acquired.

Updated information design and charting

Final designs user

An Em Kay P Website - 2024

An Em Kay P Website - 2024

An Em Kay P Website - 2024